Growing your brand with Pinterest seems like a lot of effort, too many steps, and a whole lot of confusion. We are here to dispel that myth and tell you that Pinterest site verification has never been easier! To make it much smoother for you, step-by-step instructions and pictures accompanying each step. Before we get started on claiming your website let’s first tackle some common misconceptions about the site!
Myths And Facts About Pinterest
Myth: Pinterest is only used by women.
Fact: Although women make up the majority of the audience, 15% of users are male. This platform has a wide audience and the age group consisting of 50 to 64-year-olds has the highest number of users totaling 38%.
Myth: People only pin food, travel, or wedding content and my target audience are not there.
Fact: This is one myth that I am glad to bust. The great news is that according to recent statistics, 89% of Pinterest users are on it for purchase inspiration. A bonus fun fact is that 97% of searches are unbranded which is excellent news if you want to claim your website and market your products!
Myth: Pinterest is a dead site and nobody uses it that much.
Fact: This platform is one of the top 10 relevant sites in the U.S, and interestingly enough more than 50% of pinners live outside the U.S.
Even if all of these things don’t convince you to use Pinterest to claim your website, here are a few reasons which might help you make up your mind.
Why You Should Get Pinterest Verification
- It helps to optimize your profile. Any pins that come from your website will also have your profile picture displayed next to them.
- You will be able to maximize the opportunity to get more traffic to your website or blogs.
- You gain access to deeper business analytics. It will help you observe how your pins are performing.
- You could enable rich pins and add a call-to-action for all new viewers.
- You will be able to reach a wider audience.
- This will generate more leads for your site or business which, in turn, lead to better sales.
- You will also get early access to new tools introduced by Pinterest.
Now that you are ready to claim your website on Pinterest there are two main ways that you can get your site verified.
Methods To Claim Your Website On Pinterest
- By uploading a Meta Tag
- By uploading an HTML file
Let’s get started with the first method so that you can claim your website on Pinterest as soon as possible.
How To Claim Your Website On Pinterest By Uploading A Meta Tag
Step 1: Start by logging into Pinterest on a desktop browser. This will make navigation easier for you.
Step 2: Go to your Pinterest profile and click on the ‘Edit’ button.

Step 3: Go to the ‘Settings’ option which you will find in the dropdown menu that is under your profile picture. Scroll down to the ‘Claim Website’ section and click on ‘Claim.’

Step 4: Click on the ‘Confirm Website’ button. This will bring up a page with some code; you will need to copy the code.

Step 5: Keep the page open and log into your Pinterest site on another tab. In that tab, go to your website’s ‘Content Management’ section. Look for an Index.html where you can edit your website’s code.

Step 6: When you find the code section, go to the <head> portion and underneath it, paste the Pinterest code that you had copied earlier. Be sure to save the changes.
Step 7: Go back to your previous tab and click the ‘Finish’ option.
How to claim your website on Pinterest by uploading an HTML file
This process is also called the method of uploading files to your root server.
Step 1: Go to your Pinterest profile and click on the ‘Edit’ button.

Step 2: Open up the ‘Confirm Website’ box.
Step 3: When you click Confirm website you will get a page with code. Click ‘download file.’ Once the file has been downloaded, do not rename it. Make sure that you do not forget that.

Step 4: Upload this file to a root server like wwwroot, www, or public_html. You can check this video to know more about the process.
Step 5: Go back to Pinterest and click on ‘Finish.’ This will take you back to the settings page and a green confirmation will show that your website review is happening. This process can take up to a day or just 30 minutes.
How To Verify Your Pinterest Site On Popular Website Hosts
There are approximately 19 website hosts that allow you to get your Pinterest site verified. The most popular of these are WordPress, Tumblr, and Blogger which we will cover today.
How To Verify Your Pinterest Site By Using WordPress
Step 1: You can log in to Pinterest on a desktop browser. This makes navigation much simpler.
Step 2: Go to your Pinterest profile and click on the ‘Edit’ button.

Step 3: Go to the ‘Settings’ option which you will find in the dropdown menu that is under your profile picture. Scroll down to the ‘Claim Website’ section and click on ‘Claim.’

Step 4: Click on the ‘Confirm Website’ button. This will bring up a page with some code, you will need to copy the code.

Step 5: Open your WordPress site and click on the ‘My Site’ option which will be at the top left corner.
Step 6: Go to the ‘Tools’ button, click on it and go to ‘Marketing’ followed by ‘Traffic.’
Step 7: Scroll down the page and when you reach the section called ‘Site Verification Services’ you can paste the meta tags in the field labeled ‘Pinterest.’
Step 8: Save these settings in WordPress and go back to Pinterest.
Step 9: Click ‘Finish’ on your Pinterest site.
How To Verify Your Pinterest Site By Using Tumblr
Step 1: You can log in to Pinterest on a desktop browser. This will help you to navigate both sites with ease.
Step 2: Go to your Pinterest profile and click on the ‘Edit’ button.

Step 3: Go to the ‘Settings’ option which you will find in the dropdown menu that is under your profile picture. Scroll down to the ‘Claim Website’ section and click on ‘Claim.’

Step 4: Click on the ‘Confirm Website’ button. This will bring up a page with some code, you will need to copy the code.
Step 5: Log into your Tumblr page and click on the ‘Settings’ option.
Step 6: On the right side column find your blog and click on ‘Edit Theme.’
Step 7: Click on ‘Edit HTML’ and paste the code into the <head> section. Then click ‘Save.’
Step 8: Go back to your Pinterest account and click ‘Finish.’
How To Verify Your Pinterest Site By Using Blogger
Step 1: You can log in to Pinterest on a desktop browser. This will make navigation a smooth and stress-free process.
Step 2: Go to your Pinterest profile and click on the ‘Edit’ button.

Step 3: Go to the ‘Settings’ option which you will find in the dropdown menu that is under your profile picture. Scroll down to the ‘Claim Website’ section and click on ‘Claim.’

Step 4: Click on the ‘Confirm Website’ button. This will bring up a page with some code, you will need to copy the code.

Step 5: Log in to your Blogger account and go to the ‘Template’ option.
Step 6: Click on ‘Edit HTML’ and paste the copied code into the <head> section and save it.
Step 7: Click ‘Finish’ back on Pinterest.
The time has come for you to make the most of your Pinterest site by claiming your website! Within no time you will be able to notice the kind of impact it has on your business, blog, or sales. Once you do that, your next step should be to start building your following list. You can check our site for easy ideas to get followers on Pinterest fast!
Open Questions Regarding Pinterest Site Verification
How long does it take for Pinterest to claim your website?
The process can take almost 3 days or just a few minutes. If you follow the steps given above, your website will get verified in no time.
What is a Rich Pin on Pinterest?
Rich Pins automatically sync information from your website to your Pins. They add much more value to your site.
How many websites can you claim on Pinterest?
You can claim more than one website per Pinterest account. It is not limited to just one.
Why should I claim my website on Pinterest?
Getting your Pinterest verified can optimize your profile, improve your sales, drive traffic to your blog, and give you much-needed insight into your Pinterest presence. It is the best way to take your site to the next level.
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