Pinterest is a game-changing platform for business owners, entrepreneurs, and anyone who wants to boost their sales. You might be struggling with knowing how to get more followers on Pinterest especially if you have been at it for a while! We understand that and want to make this process quick, easy, and efficient for you.
We are going to show you how to leverage Pinterest for your business needs and reach a much wider audience in no time. Because if you aren’t using this platform intelligently, then you are missing out big time. Before we get started you must know what Pinterest can offer you and why it is so important to build your following count on this platform.
Why Should You Build A Following On Pinterest?
There are quite a few reasons for you to increase your Pinterest following. Here is a couple that is the most important:
- It will lead to an increase in your email subscriber’s list and also your website traffic. Building more engagement is every content creator’s dream!
- You will get higher sales and be able to build credibility in the market. The more people that see your content and like it, the better it is for you.
- Nearly 400 million people use Pinterest every month to find ideas and purchase new things. This platform will connect you to a diverse audience from varied demographics.
- Pinterest is a site where 97% of users make unbranded purchases. It is a great place for you to carve out a spot for your unique content and skills.
- It is a current and relevant platform with a large and ever-growing user base. More and more people join this site every month. You must take advantage of its popularity.
With all that, let’s get started with 35 Easy Steps You Can Take To Get More Followers On Pinterest:
1. Understanding The Audience
A wide variety of people use Pinterest. Although women make up the majority of the audience, 15% of users are male. The age group consisting of 50-64-year-olds has the highest number of users at 38%.
Learning about the spread of Pinterest’s audience will help you craft content for your profile. You will be able to make posts that target certain audiences and their tastes. With a little research into this platform’s demographics, you will be able to curate content that best fits their needs. This will help you connect with many more groups of people.
2. Start Following Other People
To build your following list you have to start following other people as well. Following 5-10 users who like similar content or engage with brands like yours can make all the difference to your work. This will bring your Pinterest profile up on their radar instead of waiting for them to follow you.
You can also follow users who seem to be more active and who tend to leave positive comments. These users are most likely to be interested and ready to engage with your Pins. This will give you an edge over your competitors and make it seem like you are more approachable. Make sure that you aren’t following too many people too fast or it might lead to your account getting restricted.
3. Begin By Thanking Your Followers
When you notice that someone is saving your Pins or pinning images from your website you must take some time to acknowledge them. You can send them a simple “Thank you” message or something personalized based on their pins. Your followers will appreciate this personal touch much more than a generic response.
This simple action will transform your Pinterest account into a real and tangible business that people will want to interact with. It will also encourage your followers to share your content more often thereby leading to word-of-mouth advertising. But you do not need to overdo it since too many comments may be flagged as spam by the site.
4. Develop An Active Pinterest Profile
A sure way to increase your follower count is to be present and keep engaging with content on the platform. This can be done by checking your Pin activity and re-pinning posts of yours that other people have already pinned. Manually pinning regularly is a good way to get ahead of the competition.
You can also take a look at the Popular feed and find out what kind of Pins perform well. By making notes, and observing your posts you can apply these ideas to your content. This will slowly and steadily improve your Pinterest ranking.
5. Linking Your Pinterest Profile To Your Other Social Media Accounts
When you connect your social media accounts like Facebook, Twitter, Instagram to your Pinterest account it will give you much more exposure. Your friends, family, and other followers will get a better idea of your work and the diversity of your portfolio.
Your other social media channels should be used to promote your Pinterest account. This will help you to connect with a diverse audience based on their social media preferences. Start taking advantage of all the platforms that you have at your fingertips. Although it might be tough to many these different platforms at first, you will start to notice how much more effective marketing can be with this step. Here is a simple way that you can verify your website on Pinterest.
6. Target Your Competitor’s Audience
Waiting for followers to come your way can take a long time. It is therefore important to take matters into your own hands. You can start by observing your competitor and checking their follower’s lists. People who enjoy their content will find yours useful and interesting as well. Once you do that research you can start following them. This will put you on their radar and earn you a bunch of new followers in no time.
If you’re struggling to find out which people would be your competitors you can start by searching for terms related to the content you post. For example, if you have pins about blogging, you can check in the search bar for “blogging tips.” Then click on the “people” option and look for Pinterest accounts similar to yours. You can also use this as an educational opportunity and learn a lot from their content strategy.
7. Making The Most Of Keywords
Pinterest Search Engine Optimization can be your best route to reach a wider audience. There are many different ways for you to make your Pinterest profile stand out for potential followers. Using good-quality keywords will help searchers find what they are looking for. More than 2 billion text-based searches are carried out on Pinterest every month. Out of that, 82% of weekly active users have purchased through this site.
If you want to begin using keywords efficiently in board descriptions, titles, and on your profile, you will need to use the search bar. Try and pick out the most specific keyword suggestions you find that relate the best to your profile. This is most important for your Pinterest captions and you can learn more by observing what your competitors do.
8. Don’t Miss Out On Pinterest Sections
An interesting feature of this platform is the ability to categorize boards within a board. Having specific sections can allow you to organize your pins in a way that is appealing to your target audience. This simplifies things for viewers so that they don’t have to scroll through hundreds of pins to get what they are searching for.
You can make the best of sections by going to any of your boards and clicking the option, “Add Sections.” Take some time to make interesting and relevant sections in all of your boards. This will add credibility to your brand and make it a breeze to access your profile. Don’t forget to keep using descriptive keywords for your sections as this can boost engagement.
9. Creating A Positive Atmosphere
By simply posting content and creating boards you won’t get too far with your followers. They must know why your content matters and in what way it will impact them. It is up to you to draw new people in by showing them the benefits of your work and services.
Build personal connections with commenters by using the words “you” or “yours” more often. Responding to their pins by leaving a positive comment and checking out their content can be a great way to generate passionate followers. You do not have to go out of your way to make this happen. Just by being yourself and sharing authentic words, you can still make this possible.
10. Be Consistent With Posts
Set time aside during your week so that you can post and develop relevant content. Having dedicated time to create new pins can help you stay focused. It will also mean that you build a good content base over time. Posting content consistently can be a tough thing to do. You can have many obstacles popping up like deadlines, commitments, or just general feelings of laziness.
Make the best of your productive, energy-filled days by creating the most posts during those times. By planning for your month you can decide on the number of pins that you wish to put out. Scheduling them in advance will keep you free to focus on other parts of your engagement. You won’t have to worry about your pins and keep track of them minutely.
Just know that a good following is built over time and you must have patience while working on Pinterest. The reach of content on this platform can take some time to build. Therefore consistent posting can give you a great edge over the rest of the content creators on the platform.
11. Find The Right Time To Post
Posting content is just one part of what you can do to reach out to new people. The next part of it is to find the best time to post. The reason why timing is important is that your audience consists of different demographics and people from different time zones. Although Pinterest was founded in the U.S, currently more than half of its users live in other countries. There are upwards of 20 million active international users on the site.
Keeping that in mind, people are active at different times of the day but noon to midnight is a time when you will find most pinning happening. Based on the geographical regions that you would like to target, you start planning the best times to post.
12. Make It Easy To Access Your Website
There are a couple of ways to make your website Pinterest-friendly. Adding Pinterest “Follow” or “Share” buttons directly to your website will make it easier for people to find your profile. This will also help you to get content re-pinned.
Another way is to make use of Header and Footer links on this site to display other social media platforms. If you find it tough to do all that, then just making the Pinterest logo or widget visible can get more people to connect to you.
13. Don’t Forget About Promoted Pins
A good way to market your services and work is to have a Pinterest Business account. This helps you to promote your pins to more people. A small part of this is to run ads on the platform. This is similar to having ads on other social media platforms where newer demographics can come across your content for the first time.
It gets you greater exposure and visibility since the ads spread out to a wider audience. You can make this happen by going to your feed and clicking on the button that says “Ads.” That is your first step to creating a promoted pin. Choose your promoted pins wisely, they should stand out.
14. Group Boards Are Very Helpful
A group board will allow you to post or connect to others based on the categories of content that you create. You can use Google to search for top Pinterest boards that relate to the pins you already have. It will help you find new spaces to connect with others and share your content. If your posting schedule is consistent you will eventually receive board invites more often!
If you feel confused about joining a Pinterest board, you can reach out to the group board administrator. They also add instructions in the group description on how to join the board smoothly. You can contact the board owner by email when you check the board followers list. When joining a board it is important to follow their rules so make sure that you read it all carefully.
15. Start Adding Pincodes To Offline Marketing Material
Connecting with people outside Pinterest can also help you build your following. You can do this by using Pincodes. A Pincode is not just the place that you live, here it refers to a code that people scan to go directly to your Pinterest profile. An easy way to create a Pincode is by going to your profile and tapping on your profile photo. Click on the option “download Pincode” and you are set.
You can also do this with one of your Pin boards. Tap on the board that you would like to publicize. Click on the ellipsis, then select “Pincode”, and finally “download Pincode.”
Get your Pincodes across to others with the help of brochures, business cards, flyers, postcards, and ads. You can use all of these mediums to boost your Pinterest content. A person just has to scan the code and it will take them directly to your platform.
16. Post Content That Is Original And Interesting
Pinterest is a place that people use to look for creative and fresh ideas. There are so many pins and boards with products, ideas, and things to inspire regular Pinners. That is why you need to step out of your regular posting and jump into something more unique. It may be tempting to save time and opt for a stock photo or a cliché caption. Instead, invest a little more time and create Pins that draw people in.
Think of the kinds of ideas that would make your jaw drop and put that type kind of content out there. Infographics are also a simple way to set your content apart because they are so easy to view and understand. 80% of posts on Pinterest are re-pins which means you need to make your content stand out for others to want to share it. Pinterest rewards originality and you will notice the effect of it very soon.
17. Learn About Story Pins
When you have a Pinterest Business account you can get access to many great marketing features. One of them is Story Pins! If you haven’t heard of this yet, it is a feature that was rolled out in March 2020 and allows Pinners to create something magnificent. It is a multi-page Pin that allows you to add text, video, and images. This is great to capture the interest of viewers and draw them into behind-the-scenes work, new ideas, or much more.
To take advantage of this feature you can request Idea Pins by filling out this form. It might take five to seven days for your request to be reviewed so do be patient. Once you have access to Idea Pins you can go to the “Create” tab in your profile. Then click on “Create Story Pin.” After that, it is up to you to be creative and make an impact.
18. Let Your Visuals Shine Through
The best-performing Pins on the platform are those which are beautiful, interesting, and actionable. This platform rewards creator who use eye-catching images. A few ways that you can ensure that your posts fit this criterion is by making sure you use high-quality images.
The pictures shouldn’t have too much happened in them otherwise it will distract viewers’ attention. Vertically-placed pictures do better than those in landscape mode. This is because a large number of Pinterest users access it through their mobile. Images with a ratio of 2:3 (600px wide x 900px high) perform best. Don’t forget the power of adding videos because they can tell an engaging story in just a byte.
19. Repin Content Made By Other People
While creating your content is a great way to get noticed, there is another way to get traction. You can do this by re-pinning interesting content from other people. It is a way to recognize other people’s efforts and also market your brand.
When re-posting, don’t leave the posts just as they are. Make sure you add your descriptions and interesting keywords. Re-pinning will give you the recognition you deserve but it must come with your unique ideas and thoughts. This strategy will also help you make sure that your Pinterest posting streak continues.
20. Infographics Are Amazing
Like I mentioned earlier in this post, infographics can do wonders with your brand. People are more likely to read a post in this format than a regular blog post. This is because infographics convey data in a visual format. They are easier to understand and can include a large amount of data in a smaller section.
Make sure that they are engaging, funny, and use fonts that are easy to understand. Here are 6 ways you can make your infographics more impactful.
21. Make Trends Work For You
There are monthly trends shared by Pinterest and an annual list of predictions sent across to creators. You can use ideas from those lists to plan your posts and market your brand. Other social networks like Twitter or Instagram can also provide you with original trend suggestions.
A great way to get more recognition is to make use of special occasions. People enjoy making wish lists before holidays and this can work for you. If you sell products or have content that would work on different festive occasions that would be a good time to post. Holidays bring out the best in Pinners and generate a flurry of activity. Start creating holiday content and take advantage of its marketing potential as soon as possible.
22. Your Website Should Have A Save Button
When people check your website you can use that opportunity to direct them to your Pinterest site. Do this in more creatively with the help of a “Save” button. This button allows viewers to share images from your website directly to their Pinterest account. It is similar to having customers carry around a product with your brand logo on it. Don’t overlook the power of this simple strategy!
23. Create A Call To Action Soon
Your main goal is to get people to follow you on Pinterest! Don’t assume that they can read your mind. Creating a “Follow” widget isn’t only about getting them to follow. It is also about motivating them to do so.
Use different spaces to get this message across. You can post a call to action in your bio. Make it stand out on your website in the header and footer. This needs to be visible and actionable. That’s the only way you will get more people to follow you.
24. Make A Widget
If you are already using the “Save” or “Follow” button on Pinterest, you are doing a great job. Step up your game by adding other creative widgets to your profile. This can be seen through previews of your profile, displaying boards on your website, or embedding interesting pins. Here are a couple of different widgets that you can try setting up on your site. Get with it, don’t forget to widget!
25. Host A Pinterest Contest
A fun way of getting interaction is to hold a contest. This will attract new followers and excite the people who have already been your fans. But, before you begin, keep a few things in mind.
Make it easy for people to sign up or get involved. You do not want the process to be too complicated or else people will turn away. Check out the branding guidelines on the platform before you start the contest. Reward quality over quantity and allow people to be as creative as possible. Avoid encouraging any kind of spam to build up during your event.
Lastly, don’t overdo it with the contests either. A bit too much can go stale quite fast.
26. Get Into The Mind Of Your Followers
A little bit of research can go a long way. Getting into the mind of your followers can be one way to do some marketing research. People follow brands and content that inspires and interests them. Check out what kind of Pins get the most engagement from your viewers and which Pins they seem to like the most.
You can even perform keyword searches that are similar to your brand. Then check out the kind of posts that come up for those keywords. The most relevant and original content can inspire you as you go ahead and create. Tailor your posting strategy based on the responses from your audience and make sure to listen to their feedback.
27. Posting Daily Makes A Huge Difference
It might be tough to keep a consistent pinning schedule. Planning the content and making sure that it is high-quality can take a lot of time. That is why you need to make a Pinterest Pinning Planner beforehand.
You can do this by thinking of a couple of interesting posts for the week. Then keep aside some space for re-pinning popular and unique content. By combining both of these techniques you should have enough posts coming in through the week.
Make sure to schedule your Pins and then you can sit back and observe how they perform. One mistake that Pinners make is to ignore their old posts. You can always go back and find Pins to repost that had the best stats in the past. Just make sure not to do that too often!
28. Don’t Leave Out Any Of The Features
When you start using your Pinterest Business account it can get overwhelming to see the number of features that it has. Spend a little time each day just figuring out all that it has to offer. A few things that you must make the best use of include the “Save” and “Comment” options. You can also learn how to use hashtags on Pinterest. Make sure to create widgets, try out Idea Pins, and even Postcodes.
29. Create Pinnable Content From Your Website For Rich Pins
Once you get your domain verified try to create more Pinnable images on it. By having interesting Pinnable content on your pages and posts, you will start seeing more traffic to Pinterest. To add more value to this, always make sure that you have created the best Pin titles and keyword-rich descriptions.
Although this won’t make much difference for your website visitors, it will give you a boost when they re-pin your content. It also increases the chance that your chosen keywords are used in the Pin.
You can read this to find out more about Rich Pins and make the most of this strategy.
30. Don’t Ignore Your Descriptions And Boards
Even if your visuals are eye-catching or your website is curated perfectly, you might not get too far if your captions are not on point. A stimulating description compels users to go beyond and engage with you. Captions that are descriptive, funny, and innovative will draw users in faster than a lonely beautiful image. If you are looking for more tips on creating engaging descriptions check out this video.
Another thing to keep in mind is if you are creating different boards on the platform make sure that they are named thoughtfully. The more specific they are, the easier it will be for new people to access your pins.
Make sure that the content you post fits specific categories so that nobody has to spend extra time sorting through all your posts. Keywords should always be your best friend whenever you create a new board or description. They will help you pop up on all the relevant search engines.
31. Observe, Create, And Repeat
Trial and error will become your best friends as you embark on this Pinterest journey. The most effective way to getting a solid following is to try out many different tactics and see which ones work.
When you start posting you can observe if viewers are engaging with the content and what their feedback is. When you try out different widgets, check which ones are impacting your engagement the most. After linking your social media sites, find out which ones are bringing in the most viewers. All of these options, along with wise usage of Pinterest analytics can help you learn and grow.
32. Your Profile Name Counts Too
Captions, descriptions, content, infographics are all targeted for keyword logging. But we often forget the one spot where this might matter the most. Your profile name is the first thing that holds a viewer’s attention and the first thing they see when they come to your site.
Make sure that you find a few impactful keywords and add them seamlessly to your profile name. Two or three keywords at most should do the trick. Don’t just write them haphazardly, you should be sure that the keywords make sense when they are being read.
33. Make Use Of The Best Tools
There are many different tools available for dedicated Pinterest users. You can use Tailwind to schedule pins in advance so that it doesn’t become an issue later. Sites like Canva can help you to create beautiful graphics with ease. Plugins like Social Snap can make it very easy for your audience to share your posts. Having a list of Pinterest tools like this can bring you up among the best content creators.
34. Let Older Pins Shine Again
New content is needed and extremely valuable. But all of your energy doesn’t have to go into churning out something new. You can look at your older posts and find the Pins which performed the best a while back.
There is always space to revive an old Pin and bring it back for new viewers. It can also be a learning point for you as you observe the qualities that made it perform so well. Re-pin older content by posting them to group boards. You can even create multiple pins for popular evergreen posts.
35. Complete Your Pinterest Profile
The last thing you can do to boost your profile is to complete everything on your account. Make sure to add a branded profile picture for Pinners to recognize you. Adding your business name with keywords will make you stand out. Try to keep your username consistent across social media profiles.
An interesting profile description and the “about you” section will catch users’ eyes. Even shortening your URL can make things easier for people who share your content. These are just a couple of ways to beef up your profile and make it more holistic.
As you can see, there are so many simple ways to get a sizable following on Pinterest. Once you start applying these techniques you will notice the improvement in your engagement. This will help with your sales conversion and bring more quality brand attention. If you use these tips consistently then brace yourself, followers are coming!
Open Questions Regarding Pinterest Followers
Can I make money on Pinterest?
If you have a business account it is easy to monetize it. Using the strategies given above you can grow your following count which will eventually convert your content into sales.
How many followers do you need to get paid?
You do not need to have a million followers to earn money from Pinterest. Even with a few thousand followers and consistent posting you can start getting sales.
How do you see your followers on Pinterest?
When you log into your account, click on your profile picture. Go to your profile and click on the “Followers” option. You will be able to see which accounts are following you.
Can you buy followers on Pinterest?
Yes, it is possible to buy followers on Pinterest. Make sure that the package you purchase to get followers from is authentic and high-quality.