Since Pinterest is a visual search and exploration engine, knowing the right Pinterest image size choices are critical. After all, with the proper Pinterest proportions and ratios, your Pins are likely to perform better!
It’s all about the pictures on Pinterest. Every month, about 335 million users visit the social network to research various topics and save 2 million pins. If you want to be effective on Pinterest, the key is to be active and post pictures frequently.
However, not every picture can yield the same outcome. Build Pinterest images that are the correct size and comply with the algorithm to get the most saves/re-pins and traffic.
In this article, we have acknowledged every aspect required to perform better on Pinterest, and we’ll tell you how.
What Does Pinterest Say About Pin Sizes?
For years, Pinterest has recommended a 2:3 ratio as the ideal pin format. It was 736 x 1104 pixels for a long time, but they’ve now reduced the height of the pin when it’s clicked. A 2:3 pin will now never be larger than 564 x 846 pixels.
Pinterest suggested 600 x 900 pixels in 2018. In 2021, Pinterest now recommends a resolution of 1000 x 1500 pixels or any 2:3 aspect ratio. “Think vertical when choosing pictures for Pinterest.” The majority of our formats are vertical, meaning that they are taller than they are wide.
For all of your pins, we suggest that you use a 2:3 aspect ratio. ‘Aspect ratio’ can sound confusing, but it’s merely a way of describing a picture’s width concerning its height. A 2:3 aspect ratio means that the width of the picture is equal to the height.
Pinterest Aspect Ratios for Different Pin Types
Are you unsure how big the Pinterest pins should be? Here’s a handy list of aspect ratios to have on hand when you’re making Pins.
Following Are the Pinterest Aspect Ratios for Different Pin Types:
| Pinterest Pin Type | Aspect Ratio |
| Standard | 2:3 |
| Square | 1:1 |
| Long | 1:2:1 |
| Infographics | 1:3 |
| Carousel pins | 2:3 |
| Story Pins | 9:16 |
Pinterest Standard Pin Sizes & Dimensions
The perfect image resolution for Pinterest is 1000 x 1500px with 2:3 aspect ratio. These Pinterest dimensions are recommended for standard-size pins to ensure the highest possible picture quality!
Pictures should be at least 600 by 900 pixels in resolution. For some context, here are some examples of 2:3 ratio ratios, as well as why Pinterest recommends 1000 x 1500 for Pinterest images.
Your pin, for instance, can have a width of 1,000 pixels or 1500 pixels. If your picture falls short of this ratio, people’s feeds will truncate, and you won’t see your pin ultimately.
Following Are the Additional 2:3 Aspect Ratio of Image Dimensions:
| Width | 600 px | 1000 px | 1200 px |
| Height | 900 px | 1500 px | 1800 px |
Pinterest Square Pin Size
A 1:1 aspect ratio and a 1000 x 1000 px image format are ideal for Pinterest square pins. This Pinterest post size is ideal for pinning images from your Instagram account!
However, whether you’re posting from another site (like Instagram) or can’t resize your picture for whatever reason, we don’t suggest making Pinterest pins this size.
Pinterest Long Pin Size
With a Pinterest pin ratio of 1:2.1, the optimal Pinterest long pin size is 1000 x 2100 px. Pins with an aspect ratio greater than this would be truncated or clipped in the Pinterest feed, so it’s the perfect size for long pins on Pinterest.
Also, be cautious! When your pin is truncated, it will have a negative effect on the quality of your pin. Create long pins with the text placed in the middle of the pin to ensure that the longer pins continue to do well if this occurs. Pinterest users will also see a glimpse of the pin and its contents!
Pinterest Carousel Pin Size
Carousel on Pinterest pins is a fantastic way to highlight various aspects or shots of a product, promote several items, or share a story! Carousels, like most pins, appear in the home feed, and you can swipe through each carousel “card.”
Pinners will scroll through each card and the subsequent page you’ve connected it to when they tap on the card! Carousel pins come in two sizes: regular (2:3) and square (1:1).
Pinterest Collection Pin Size
If you’ve looked at Pinterest’s product specs guide, you may be perplexed by the picture scale that fits better here.
You should have the same aspect ratio of 1:1 (square) or 2:3(vertical). To better monitor how the secondary creatives look in people’s feeds, we suggest rendering them with a 1:1 aspect ratio.
The cropping will occur in the middle of the picture if the creative is not 1:1. To have the optimal match in the show, you’ll need to use different sizes. The regular pin size of 2:3 should be used for your first image (hero image).
Any additional photos (minimum 3 and maximum 24) you apply to your set will be shown in a 1:1 aspect ratio. All pictures that are larger than this would be cropped automatically.
Pinterest claims that this is cropped from the center, but it was certainly not good when we tried it! To start, we suggest that you upload a square image to be secure.
Pinterest Story Pin
Pinterest story pins, like Facebook and Instagram Stories, use a 9:16 aspect ratio on mobile devices. Static photographs or videos up to 60 seconds long can be used as Story pins. Here are a few more details to include when making your Pinterest Story Pin:
| Max File | Length | Dimension |
| 20MB | 1-60 Seconds | 1080 x 1920 Pixels |
Pinterest Video Pin
These days, videos get a lot of attention on Pinterest. There are a variety of ways to make Pinterest images, as well as various aspect ratios for camera pins. Standard, long, vertical, and square are some of the video sizes available on Pinterest.
Following Sizes Are Recommended for Video Pin:
- Standard Video – 2:3
- Square Video – 1:1
- Long Video – 9:16
- Vertical Video – 1:2
Video Pin Title & Description
Video pin title can be of 100 characters and 500 characters for description of the video. Keep in mind that people’s feeds are most likely to show the first 50-60 characters. As a result, make sure the explanation is succinct and to the point. Note to use keywords for successful Pinterest SEO!
Pinterest Profile Photo Size
Although the Pinterest profile picture appears to be oval, you must upload a square image. It should be at least 180 x 180 pixels in size. However, the ideal Pinterest profile picture size is 600 x 600 pixels.
How to Determine Your Best Pin Size?
Pins can be no less than 564 x 846 (2:3 ratio) and no larger than 564 x 1,184. (not cropped). To keep it plain, use Pinterest’s 1000 x 1500 (2:3 ratio) and 1000 x 2100 sizes (not cropped). Alternatively, use your blog’s width and do some simple math: 1.5 times the width of the blog.
Easiest Way: Best Pinterest pin sizes are 1 and one-half times as tall as wide.
| Pin Size | Pixel | ||
| 1:1 Square Pins | 564 x 564 px | 600 x 600 px | 1000 x 1000 px |
| 2:3 Optimal Pins | 564 x 846 px | 600 x 900 px | 1000 x 1500 px |
| 1:2:1 Long Pins | 564 x 1184 px | 600 x 1260 px | 1000 x 2100 px |
Open Questions Regarding Pinterest Pin Sizes
What to Do About Infographics?
We don’t expect the success of infographics to wane too soon! Everyone appreciates a useful infographic, and pinners can even see the whole thing when they press on it. People get bored of scrolling, even though long ones can be seen in their entirety until pressed. As a result, avoid making them too tall.
For infographics, we prefer a 1:3 aspect ratio. Avoid being eight, ten, or even more times taller than you are big. Pinterest is certainly putting a stop to these space hogs. We’ve had a lot of success breaking down a long infographic into many smaller ones. This means you’ll have a lot of Pins to post, will your virality!
We recommend that you test 2:3 Pins as well if you’re making collage pins with several items or measures to build a project. See which Pins get the most Saves and generate the most traffic. We wouldn’t make any more unnecessarily tall “Giraffe pins.” If you’re still attached to them, we recommend doing a split test once more. Giraffe pins are no longer doing as good as 2:3 format, according to some professionals.
Plus, pins that take up a lot of space are horrible, and often people won’t share them. Significant, information-rich graphics are still commonly saved and repined.
How Can We Pin Large Pins Without Slowing the Website?
Bloggers who are on top of their game understand the importance of having a fast-loading website. Google understands that most web surfing is already performed on mobile phones, all of which have poor internet connections.
Slow websites are being de-ranked to prevent a poor user interface. Furthermore, people are impatient. If your site doesn’t load fast, they’ll quit.
Google says – “The average time it takes for a mobile landing page to load completely is 22 seconds. However, data shows that if a mobile page takes longer than 3 seconds to launch, 53% of users will abandon it.”
Large, high-resolution images may have a negative impact on your page speed. However, some of our followers are looking for those large pictures on Pinterest. Yes, you can get that cake and eat it too!
Choice 1: WebP technologies should be enabled. You’ll have to do some homework or ask your web designer/techie buddy about this.
Choice 2: Show a small Photo on your website and then post a larger one to Pinterest.
Choice 3: If you don’t have many tourists pinning your photos or just think about your Pin saves, this will suffice.
Choice 4: Display a small image on your website and link it to a larger image that you or any visitor to the page can save to Pinterest. It’s a little more complicated because it needs some (very basic) coding. Your web page’s “text” or HTML must be accessible to you.
You won’t want to reduce the scale of a big picture to fit the website. This ensures that the file must first be loaded in its entirety before being resized. This isn’t going to make your load faster.
You’ll want to make a bigger image, high-resolution PNG24 file solely for use on Pinterest. It is said that a resolution of 1000-1500 pixels is ideal. Then save it as a JPG at the size you want it to show on your blog, compressed it as much as you want it to look.
Which Types of File Pinterest Accept?
Pins can be saved to Pinterest from your website or directly uploaded to Pinterest. Simply press the red plus sign on the desktop to upload a picture or video and, sure, complete all of the fields.
After the picture specifications, there’ll be more on that. PNG or JPEG is the file form for static files. The image specifications mentioned below refer to both organic and Promoted Pins.
Following Are the Types of Files Accepted by Pinterest:
| Type | File Type | Max Size | Aspect Ratio |
| Pin Image | png & jpeg | 32 MB | 2:3 |
| Video | Mp4, .mov & .m4v | 2GB | 1:1 |
| Carousel Image | png & jpeg | 32 MB | 1:1 or 2:3 |
And be sure to use beautifully appealing photos that would stand out in people’s feeds. Pin photos should simply highlight your brand or service while still providing meaning for what you have to sell. Avoid stock photographs or abstract imagery that doesn’t help tell a story about your business.
Can I Pin the Square Image to Pinterest?
They also discussed square photos in the same August 2017 webinar where they dropped a bomb on Pinterest hashtags! They’d been saying 2:3 or taller for years, but now they were saying square up to 2:3 (1 1/2 times the width of the width). This was something quite different!
Square images aren’t necessarily the most effective, but they can be useful in certain situations. We wouldn’t make square images exclusively for Pinterest, so if you already have them, experiment with them.
What Is the Recommended Size for Pinterest Board Covers?
Pins aren’t all floating around in cyberspace; they’re arranged and classified on people’s forums, which have a board cover. To make their boards more attractive, users should use a striking logo in combination with basic and keyword-rich naming conventions. For board cover images, the new Pinterest picture size minimum is 222 x 150 pixels.
Why Does Pinterest Pin Size Matter So Much?
When you visit Pinterest, you’ve already found that your feed contains various picture sizes stacked together. It’s tempting to believe that scale doesn’t matter on the platform, but this isn’t the case. The scale of an image has a significant impact on a brand’s popularity on that website.
Reopen your Pinterest account for a second glance. Which photos stand out to you the most? What ones pique your interest and prompt you to press or save them?
The answer is those Pinterest image sizes that are sure to be stunning, tidy, and well-designed. And, whether you know it or not, the picture size is most definitely a factor.
If the image’s color and arrangement are essential (and will be discussed later), the image’s scale is also important. Longer photographs attract more interest than square images because they take up more space on your feed and are easier to draw the eye to than smaller images. You’ll get more exposure and fans if the company looks as impressive as a big business.
Using Pinterest to create stunning, curated pins for your boards would make your posts stand out. When done correctly, users can recognize the pins without having to press on them. By achieving that degree of market awareness, you’ll get more attention to your company and more customers who will appreciate your content simply by looking at it.
Beautiful pictures, clean compositions, optimized writing, and eye-catching colors won’t get you too far on Pinterest if the pictures aren’t properly sized. Since incorrectly scaled photos can be cropped in the display, the pin’s output can suffer. That won’t help you achieve more momentum or market exposure, so let’s figure out how to prevent the problem from occurring in the first place.
What Are the Tips to Increase Clicks on Pinterest?
Do you want to know how to get more people to click on your Pinterest photos and videos? Here are few best tips to pursue to get people to click on, save, and buy your Pins.
Choose Pins with More Than Two Colors
Pinterest likes photographs that are simple but stand out. Solid colors or pictures with a few vivid, dominant colors in their compositions perform well. These vibrant, eye-catching photographs help establish your tone and aesthetic, and they can become part of your platform brand identity.
Use Contrasting Colors
Utilize the influence of color when producing Pinterest images that are size-optimized. Color combos can be used to attract users’ attention and elicit complex emotions in well-designed photographs. Use color palette inspiration software to build and import color palettes for your design projects. Analogous, monochromatic, triad, additive, compound, and several other color combinations can be automatically populated using tools like Adobe Color.
Add Text
Text may be added to the picture or video. Pins are used to helping people understand the meaning of the picture they’re seeing. When scrolling fast, often people don’t read the captions, so they’re more prone to notice and read a text overlay on a picture or video. With only a few clicks and no stress, Snape’s tool can help you apply text overlays to your Pins quickly and easily.
Try Different Size of Pins
You will get a clear idea of which format suits well for your brand by testing different picture sizes. You’ll be able to discard what doesn’t work and repeat what does.
Optimize Pins with SEO Keywords
To get the most out of your pin, use keywords in the caption and explanation. This is yet another crucial way to improve the Pins and keep them in front of more people.
Chooses Good Cover Images
Creating a powerful video cover picture, it’s just as necessary to pin correctly as it is to size them, add captions, and take stunning video. Much as a good picture post will catch users’ interest, choosing the best cover image will do the same.
The feed at Home Depot is good and reliable. When you hover over or open several of their Pins, you’ll see that they’re videos, but they’ve chosen successful cover pictures that people can scan to see what they’ll get when they press the posts.
Don’t Use Face in Pinterest Pins
Faces can be avoided when creating the Pin files. Object and product photographs and correctly optimized infographics appear to do better (up to 51 percent).
Create Actionable Content
Create and post content that your fans can use straight away, whether it’s learning something new, clicking over to your page, or purchasing a product directly from Pinterest.
Add Logo
It’s a good idea to have a logo on Pins, particularly if you’re a “name.” It promotes clarity and lets the audience get more acquainted with your brand. It’s supposed to be discreet, so it’s there. It also helps to watermark the files and prevent them from being copied by people who aren’t imaginative enough to create their own.
How Does Pinterest Determine Pin Quality?
The freshness, visibility, and amount of interaction that a pin gets are used by Pinterest to assess its consistency. Pinterest keeps track of all of your pins. For instance, suppose you have a pin on your board, and someone else shares it on theirs.
Pinterest evaluates a pin’s accuracy based on its freshness, visibility, and volume of contact. Many of your pins are saved on Pinterest. Consider the case that you have a pin on your board that someone else shares on theirs.
Pinterest evaluates a pin’s accuracy based on its freshness, visibility, and volume of contact. Many of your pins are saved on Pinterest. Consider the case that you have a pin on your board that someone else shares on theirs.
Can I Promote My Video on Pinterest?
On Pinterest, video is becoming increasingly relevant. Year after year, the volume of video content on the website has increased significantly, with 2020 recording 6x more video views than 2018.
Since the launch of Promoted Content in 2016, Pinterest has been working on new video ad platforms to help advertisers better engage with the growing Pinterest user base.
Pinterest’s video content is only going to grow in popularity, thanks to the site’s announcement of Stories Pins, which will possibly result in a flood in short-form video content being created and consumed on the platform.
This reliance on video has affected Pinterest’s advertisement solutions, with a growing emphasis on how advertisers should use video advertisements on the website.
Standard Video Ads
This style, which is the same size as a normal pin, allows you to insert a video ad into a user’s stream that looks and sounds like the organic material around it. Users will press to display the video in a wider frame with standard Video Ads, which auto-play without music.
Users can transfer the ad to their board, removing the “promoted” mark and effectively increasing the ad’s visibility as an organic pin. Standard video pin advertisements are a flexible medium that can be used for goals at any sales funnel level.
Max Width Video Ads
Max Width Video Ads, which are only used as a promoted medium and are only available on smartphones, are an eye-catching format that spans all of Pinterest’s two-column grids.
This format adheres to the “Bigger Is Better” philosophy, with Pinterest experiments demonstrating that the largest scale lets marketers produce the best outcomes, especially in terms of Brand Awareness metrics.
Collection Ads
Collection Ads are a modern ad format created by Pinterest to help retailers drive e-commerce revenue by providing a more seamless online shopping experience to its consumers. Collections are divided into two categories.
Then there’s your hero video or photograph, which shows up in the feed. The user is taken to the set, a mini shop where you can display up to 25 items related to the hero creative.
This “Shop to Look “feature encourages Pinners to take action while still serving as a helpful guide for the consumer, allowing them to see a wider variety of items. If you have an e-commerce site, this format is ideal because it allows you to incorporate your items into the Pinterest app, giving consumers a more convenient shopping experience.
Pinterest is unusual because its members are constantly looking for ideas, goods, and services, and they enjoy advertised content because it aids them in their quest. For brands, this means that you can easily incorporate your advertisements among similar pins, enhancing rather than interfering with the user experience.
Because of the active attitude that people have while using Pinterest, it presents an interesting chance for marketers to achieve high efficiency. With the option to use video advertising, you can increase interaction even more and give audiences a complete post.
With 67 percent of Pinners saying that video inspires them to take action, video allows you to properly showcase your brand’s advantages.
Conclusion
The majority of users are only concerned about the Pinterest post image size and maybe the Pinterest tale image size.
But, in addition to profile photos, Pinterest profile cover images, and board covers, I recommend that you pay attention to the other types of images. You will use these to personalize your account and make it more appealing. This would assist you in gaining more followers and converting those followers into traffic and sales.
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