Pinterest rich pins have transformed the face of the search game. Rich pins are a recent addition on Pinterest that allows content to show more detail to ardent pinners.
Pinterest-rich pins are one of the simplest and most cost-effective ways to increase traffic to the website from Pinterest. And before you dismiss this as technological nonsense that you don’t care for, consider this: Setting up rich pins is a breeze.
In this article, we’ll tell you everything there is to know about rich pins, how to set them up, the different types of rich pins, how does it affect your Pinterest traffic, etc. So, let’s get started.
What Are Rich Pins?
Rich pins vary from regular pins in that they show extra details to users in addition to the pin title. To view this additional information on the pins, rich pins use metadata in compliance with schema.org and the Open Graph Protocol.
Since it’s already used to view details on social media sites like Twitter and Facebook, Open Graph may look familiar. Pinterest takes this concept a step forward by using the Open Graph Protocol in conjunction with schema.org’s App, Article, Product, and Recipe forms to view informative, rich results on their websites.
Following Are the Types of Rich Pins
- App
- Article
- Product
- Recipe
- Article Pins
The title, meta summary (snippet), publish date, and author’s name is all shown in “Article rich pins”. The article pin in the feed displays the post’s title. When you click on the pin, you’ll see the additional details.
Recipe Pins
Ingredients, cooking time, and serving information are all included in “recipe rich pins”. Based on the recipe plugin you use, the details shown will change. The image on the left depicts how the recipe appears in the feed, while the image on the right depicts how it appears after you press on it.
It gives pinners details that will help them determine whether or not to visit your site: vegetarian, ingredients, time to prepare, and several people served.
Product Pins
Real-time prices, inventory, and where to shop are all included in product pins. Both kinds of rich pins apply your branding to the pins if you have a validated Pinterest account: your symbol and the name used on Pinterest.
App Pins
App Pins have an install button that allows users to download the app without ever leaving Pinterest. App Pins are now only available with iOS.
Following Are the Benefits of Rich Pins
Marketing
Rich pins let your future readers have a better time with your pins. They inform pinners about the topic of your blog, recipe, or product. Consider rich pins as ad copy for your post. Rich pins’ primary target should be to pique pinners’ interest in your page and win their click.
Product videos, tips, and movies compete with a lot of other Pinterest content, so making them stand out is a no-brainer. Rich pins will contain the name of the company and the slogan under the picture in a user’s home feed.
Marketing for Recipe Blogs
All of the ingredients, time spent on the recipe, and other recipe details will be searchable if you have a recipe pin that lists ingredients. This is ideal for the chef who needs a quick and simple meal at 5 P.M. Alternatively, gourmet chefs with a penchant for high-end ingredients.
I’m aware that turning rich pins off to maximize page views has sparked controversy among food bloggers. For some reason, I am not a fan of this. I want to be able to see the ingredients before I swipe over to your recipe if I’m a pinner. I’ll go to your website and follow the instructions until I know I have the ingredients on hand.
If a recipe pin doesn’t have the ingredients, I have to press, scroll and realize I’m missing something. I quickly click forward, raising the bounce rate for Google and indicating to Pinterest that you don’t have what the pinner was looking for.
The High Conversion Rate for Product Pins
For product pins, this helps you include:
- The price.
- A review of the product.
- Other details that a potential customer should be aware of before purchasing.
Another cool feature is that if you change the listing’s price, all pins will change. Rich pins help you keep it easy for the user by listing price, availability, a link to a purchase page or source, ingredients, movie reviews, and more. This results in a high conversion rate for product pins.
Automatic Updates
How much do the details on your website change? Every update on Pinterest does not need to be manually edited, thanks to rich pins. Unlike comment definitions, the data applied to rich pins are retained from pin to pin. If you change the title or meta definition of an article, all of the pins will change.
How to Get Rich Pins?
Following Three Steps Must Be Followed to How to Make Rich Pins
- Add metadata
- Validate & apply for rich pins
- Create title & description for the post
The Yoast SEO plugin is the simplest way to set up rich pins for WordPress. Yoast also works well for Facebook and SEO. Go to your WordPress dashboard and install the Yoast SEO plugin if you don’t have it.
Add Metadata
When asked, configure the plugin and add access to all of your social media channels. You’ll be able to navigate to the SEO > Social > Facebook tab after you’ve installed your Yoast SEO plugin.
If it isn’t already available, go to Add Open Graph metadata and choose enabled. That’s done. Article rich pins are posted on Pinterest for your blog posts. You can also use the Pinterest debugger for efficiency.
Enable Recipe Rich Pins
You’ll need to use a recipe card plugin if you want recipe rich pins. They are a perfect way to provide finer detail about your recipe to Pinterest and your fans. The recipe ingredients are also keywords that can help people find you as they look for them.
In this recipe rich pins, when you use a recipe plugin for WordPress, creating rich pins is easy. It’s challenging to find useful recipe plugins. Several standard recipe plugins are no longer being modified or provide the necessary details for rich pins or Google.
Tasty Recipes and Cookbook are two plugins that are currently being revised and have the correct markups for Pinterest rich pins. When you use one of these plugins to make a recipe, pins from the article will provide details from the recipe card on the pin.
Directions are not included in Recipe rich pins; they are left off so that people may always visit the site.
Validate & Apply for Rich Pins
You may apply to unlock rich pins now that your site has all of the requisite details. Go to the Rich Pin Validator to get started.
In the validator box, paste the URL to one of your blog posts and click validate. You should apply until you see the green check and the message “Your Pins have been validated!”
Your blog may be accepted right away, or Pinterest may send you an email saying, “We’ll check it and email you with any questions or next steps.” In this case, it will take a few days for your pins to appear as rich pins. Be polite, and if they don’t appear, contact the support desk. These are the vital steps to take if you want to enable rich pins.
Create Title & Description for The Post
Rich Pins can show additional details on photos saved from your site now that you’ve activated them. However, enabling rich pins is just half the battle; you must still use them!
The copy you write for your meta explanation determines the description that appears in your article rich pins. If you don’t have a meta summary, your pins will only reveal the first few lines of the post.
Use the description space to your benefit by including a compelling description for each article. I use a basic formula: natural keyword use + why they should press (CTAs).
NOTE: If you have a social networking plugin, the meta definition can be overwritten by the social media description (snippet). Be sure to have good detail on your recipe cards that you think pinners will be looking for when creating Recipe Rich pins. The majority of recipe plugins have a section where you can write a summary of the recipe.
Remember what I said earlier: think of your post’s title and summary (Rich Pins) as ad copy. Rich pins’ primary target should be to pique pinners’ interest in your page and win their click. Your pin’s title and explanation can entice people to move on or save it.
How to Optimize Your Content for Rich Pins?
Pinterest has grown over the last few years from a popular social network to a strong visual search engine, and you can optimize your presence to be found by other people, much like every other search engine.
Pinterest is an underestimated tool for its browsing capabilities and the traffic it will drive to your site, with over 100 million users who keep searching and pinning new content based on their interests.
However, to build a profitable Pinterest profile, you must ensure that your pins are quickly spotted by other users, necessitating Pinterest SEO optimization.
Following Are the Tips to Optimize Your Content for rich pins
Optimize Profile
You should fine-tune your profile and choose the correct username before you begin pinning. You can customize it in your settings to show your presence and how you want to be discovered. Since the URL will act as your keyword, choose a straightforward, direct, and memorable username.
Optimize Boards
Your boards should be attractive and well-organized, with a focus on the titles as well as the board photos. Adore Me: By paying attention to the specifics and being playful in both the titles and the pictures, I established an entertaining Pinterest appearance.
When choosing a board’s title and naming it in the way it will be scanned, it’s crucial to think like a customer. Yes, a creative and humorous title is fine, but if you want the pins to rate higher, you must optimize the titles to be found by other users.
Good Descriptions
You don’t have to stick to using keywords exclusively; feel free to combine imagination with effectiveness. Pinterest prefers pins with a detailed and thoughtful explanation that aids users in finding the picture they’re searching for while conducting a quest.
Add all of the information that explains your image and constructs a natural flow of text to help people find your pin.
Pinterest published a guide on how to use the site for a business that included, among other things: Pinterest is definitely in the middle of the ‘hashtagging’ scale, ranging from Facebook to Instagram, so hashtags aren’t entirely pointless, but they’re still not required to stretch the scope of the pins.
Keyword
The easiest way to discover the best keywords for your pins is to do your own extensive searches. Experiment on how Pinterest searches, which results appear first, and how Pinterest organizes pins, boards, and pinners to understand the network better.
Aside from the web quest, it may be a smart idea to check out Pinterest’s smartphone app, as a growing majority of users choose to search on their phones for ease.
Since mobile devices account for more than 75% of Pinterest use, it’s critical to consider the disparities between desktop and mobile search; Pinterest attempts to make the mobile app as usable as practicable.
Use Rich Pins
Rich pins are an improved variant of standard pins that have more detail about the pin. They can be used in six different contexts (app, movie, recipe, post, product, and location) and are much more powerful than traditional pins.
Rich pins perform better in search rankings, whether they include the price of the product, a complete recipe, or a post, and they are highly recommended if your presence will benefit from them.
Verify Your Website
A checked website seems to be prioritized over the others of the search results, raising the pinner’s authority and, as a result, the search ranking. Furthermore, verifying your profile on Pinterest gives you access to more information about your account in Pinterest Analytics, which will help you understand your online presence, from the most famous pins to an audience survey.
Pin Consistency
Consistency is essential on Pinterest. You don’t have to be fascinated with it or seem to be a spammer, so you should include it in your content calendar and pin interesting content several times a week.
Furthermore, content curation is critical, which means that in addition to creating content, you must devote the requisite time to spotting prominent pins and users in your niche field and repining what is meaningful to your audience.
Remember that Pinterest is suitable for distributing evergreen content, emphasizing the importance of focusing on relevance and consistency even more. Any picture you pin should strive to stand out from the crowd while remaining relevant.
Quality is compensated with higher search engine rankings and, as a result, more repins and visits the website. Pinterest users do not pay attention to the explanation, but they pay attention to the pic, so each pin should be transparent.
Get the correct size (at least 600 pixels wide) and, if appropriate, balance the original image with text overlays to provide additional background.
Pin Vertical Images
On Pinterest, any image can be pinned, but vertical ones have a better chance of being seen because they take up more room in the feed. Furthermore, vertical pins are suitable for mobile devices, which takes us back to the value of making pins that are mobile-friendly on Pinterest.
A vertical pin’s optimal size is about 736px by 2000px to take up the feed’s required space while still providing the necessary information when pressed.
Open Questions about Rich Pins
How Does the Pinterest Pin SEO Works?
Pin Quality
The level of interaction that your pins get determines their consistency. Consider the number of bookmarks, comments, and clicks. Pinterest, fortunately for you, informs you of all of this. What you have to do now is watch!
What’s even more impressive is that anytime one of the pins is picked up, all of the ones that relate to the same blog post are picked up as well. This informs Pinterest that you have a high-quality pin that can be shared with a wider audience.
How to Improve Pin Quality?
- Create attractive titles
- Create amazing quality graphics
- Pin Relevance
Pinterest uses domain quality, pin quality, and pinner quality to determine its relevance to its customers. Keywords, on the other hand, say Pinterest what your pins are for. Your pins’ importance is determined by how exactly they complement your audience’s queries, general interests, and search background.
Pinterest determines relevance in the same way as Google and Bing do. Keywords sprinkled in the material are used to figure out what the pin is for and whether it will show up in searches.
How to Improve the Pin Relevance?
Following aspects can definitely increase the pin relevance-
Pinterest Search Query
Use the Pinterest search query to do keyword analysis. Determine what is being looked for and the words are being combined.
Improve Your Profile
To show viewers and Pinterest what you do, use keywords right after your username and in your profile.
Keywords
Use smart keywords in the Pinterest boards, board titles, and pins.
Domain Quality
Pinterest evaluates the quality of a website based on its domain quality. Pinterest will detect the popularity of pins that come from your website using the algorithm. Pinterest would see your website as a source of high-quality content if your pins become more famous.
How to Improve the Domain Quality?
Change: To begin, change your Pinterest account to a business account. This would encourage you to look at your analytics, page views, and the number of repins you’ve received in greater depth.
Claim your website: This will demonstrate to Pinterest that you are a genuine and active pinner and that the origins of the pins are validated.
Rich pin: In order to improve your score, you must use rich pins! A rich pin allows details from the website to be passed directly to the pin. Your Pinterest content will never be obsolete because rich pins are continuously updated.
Do Hashtags Matter on Pinterest?
Though hashtags are still relatively new to Pinterest, they’re an excellent way to improve the relevance rankings! Since hashtags are searchable and clickable, they’re a great way to get more people to see your material. Only keep in mind that Pinterest is the “newest first” website, which means hashtags are only useful when used on newer pins.
What Are the Things to Avoid While Using rich pins?
Everyone still thinks about what you should pin, so today, I’d like to reflect on what Pinterest suggests we shouldn’t pin. If you follow these tips, you should boost your Pinterest Reach and avoid getting into trouble with Pinterest.
Following Things Must Be Kept in Mind While Using Rich Pins-
Using Original Images
Using pictures from the internet that you find in odd ways is an easy way to get the Pins flagged on Pinterest. If you’re going to use stock images, make sure they’re from reputable sources.
If you’re going to use free images, search for ones with a Creative Commons Shared Domains Dedication license, which means the developer has made the image public and allows others to use it without attribution.
Don’t Use Link Shorteners
Pinterest has requested that we refrain from using link shorteners or redirects such as bit.ly in our Pin connections. The group guidelines also note that they can exclude content that uses “Off-domain redirects, cloaking, or other forms of obscuring where a Pin leads” in the spam and consistency portion.
Post Via Pinterest Business Page Only!!!!
You can already have a personal account if you joined Pinterest early on. However, as a company, you should make sure to have a Pinterest Business Page. You’re losing out on important analytics if you don’t have a business website! Make the turn to a company website right now.
Posting Too Much
When you post so many pins at once, your fans will become overwhelmed. Within five minutes, try not to pin more than five photos. If you want to set aside time during the day to develop your Pinterest channel, leave at least five to ten minutes between batches of pins.
Don’t Pin Just Anything!!!
It’s possible to get lost in a sea of beautiful pictures and end up repining everything that catches your attention. It’s not a good idea. As a brand, you’re attempting to convey a message that accurately reflects the company’s mission. Before you begin pinning, plan out your boards and detail the message or facts you want your fans to take away.
Why Should You Use Pinterest Pins?
Pinterest recently surpassed 10 million monthly users, making it one of the fastest-growing websites in history. Visits to Pinterest have increased by 4,000 percent in the last six months, with 11 million hits in just one week.
This massive number of users can take your business from scratch to the infinity loop. If you are not using Pinterest in 2021, you are losing the golden opportunity to boost your business.
Following Are the Key Reasons Why You Should Use Pinterest Pins
Pins Offer More Inbound Links
What’s great about Pinterest is that each pin has a connection to the image’s original source. When it comes to real interaction, image-based ties are some of the best links you can have.
About 95% of the photographs on Pinterest were pinned or repinned from the internet. With Pinterest’s increasing success, you may be able to get some beneficial inbound connections. Though these links are no-followed, any connection that directs visitors back to your website is always helpful.
Free
Like many other social media platforms, Pinterest is looking at paying and sponsored Pins, but for the time being, advertisers are getting a lot of “organic reach” from the website. On the other hand, pay-to-play sites like Facebook require businesses to pay to be seen in their audience’s News Feeds.
Female Dominated
If the majority of the target audience is female, Pinterest is the social media site for you. On the internet, more than one of every five American women uses Pinterest. Women are pinning everything from diet and exercise to gadgets and comedy on Pinterest.
What Are Pinterest Data Attribute for Images?
For images, there are four Pinterest-specific data attributes. These attributes allow you to monitor the Pinterest image click-through connection, specify a default definition, specify an alternative image, and link new pins from a site to pins on the site owner’s Pinterest account.
Data-Pin-URL
This attribute allows you to customize the pin’s click-through connection. Pins are connected to the URL of the page the user was on when they made the pin by chance.
Although this is usually appropriate, there are times when it is preferable to connect the pin to a different page. A pin generated from a post on a blog’s homepage, for example, would automatically connect to the blog’s homepage.
When a Pinterest user clicks on the pin a few weeks or months later, they’ll be directed to the homepage, where the article they’re looking for is no longer accessible. Instead, you can use this attribute to connect the pin to the post’s permalink.
Data-Pin-Description
This attribute allows you to give a picture a default Pinterest summary. Since Pinterest users can edit a pin’s description at any moment, it’s more like a “suggested” description in reality.
To fill the description sector, Pinterest will first look for the data-pin-description attribute. If the attribute isn’t set, the image title will be searched first, followed by the alt text. If none is specified, the page title would be used as the default definition.
This attribute is useful since it allows you to customize an image’s definition for Pinterest using hashtags, keywords, or @-usernames without compromising compatibility by cramming the information into the title or alt document.
Data-Pin-Media
This attribute allows you to define an image’s alternative version for Pinterest. You may use it to guide Pinterest to a higher-resolution version of your image or to a completely different image.
Some websites use this attribute to display a Pinterest-optimized composite image that contains all of the photographs on the page. To see the alternate composite image connected in the data-pin-media attribute, click the pin-it tab. The data-pin-definition attribute is used to set the description of the composite image, which includes a hashtag.
Data-Pin-ID
By the repin count on the site owner’s pins, this attribute boosts “social evidence.” It’s a little more difficult to set up than the other Pinterest data attributes, partially because it can’t be automated. To use data-pin-id, you must first build a pin of the image on the site owner’s account. You can get the pin’s ID number from the end of the pin’s URL on Pinterest after it’s been created.
You will use the data-pin-id parameter to apply the ID number to the image until you have it. Any future pins of the picture made from that page will be assigned to the site owner’s pin as a “repin.” Each pin of the image from any link on the web counts as a repin, while this attribute is used in conjunction with the data-pin-URL attribute.
Conclusion
It’s time to start working on your Pinterest profile now that you’ve learned about Pinterest Rich pins, the Smart Feed Algorithm, and how to customize your pins, so they appear in the search and the smart feed!
Be sure to use essential keywords in your Pinterest profile, boards, and pins so that your posts can be found easily by the audience. Copy the mechanism if it’s running, and re-use it, by all means, to pin more of such content, thereby increasing the profile’s online presence.
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